Scott Sunquist described a new "blended model" of mission.
This as a combination of traditional organizations such as
denominations, conferences and organizations supporting and working
with grassroots efforts empowered by new communication technologies
such as the web.
Chris Sells offers some supporting evidence that the internet is a meritocracy. It's a little technical, but well worth a quick look.
The quick and dirty explanation is that the people who creates
search engines (Google, etc.) have enabled access to every nook and
cranny of the web. Interested
I just wrote on creating trusted networks online. Organizations such as NWMC and the PCUSA
need to encourage and enable missionaries to spread the word of what
they're doing online. NWMC is on that path (that's why I'm spending my
free Saturday nights doing this).
Some situations are sensitive, so read about how this website can handle them.